Associate Manager, Product, Asha Kiran

Location: Lucknow
Experience: 2-7 years
Salary: Not specified

The/Nudge

The/Nudge Institute is an action institute working towards a poverty-free India within our lifetime. The organisation believes that every Indian deserves to live a life of dignity, and that ending poverty is possible when governments, markets, and civil society come together.

Since its founding, The/Nudge has focused on building resilient livelihoods for all. The team partners with state governments, social entrepreneurs, and grassroots communities to create solutions that help people move out of poverty for good. Their work spans economic inclusion programmes, support for social entrepreneurs, and community-based initiatives that empower women and families to build sustainable incomes.

]The/Nudge’s impact is visible in the stories of people whose lives have changed—farmers who have learned new skills, women who have become confident business owners, and social entrepreneurs who have scaled their ideas to reach thousands. The organisation’s approach is practical and collaborative, always centred on what works for people on the ground.

With poverty rates in India dropping from 80% in 1947 to just 11% in 2022, The/Nudge believes the goal of ending poverty is within reach. Through partnership, innovation, and a relentless focus on results, The/Nudge is helping to build a future where every Indian can thrive.

Role

The role of Associate Manager, Product for the Asha Kiran programme is ideal for someone who is passionate about human-centred design, field research, and building scalable solutions to improve livelihoods for women farmers in rural India.

Responsibilities

• Lead immersive field research using both qualitative and quantitative methods to understand the needs of women farmers and their families.
• Translate research findings into practical solutions by designing customer journeys and operational processes.
• Prototype and test new ideas directly with users, quickly learning what works and making improvements based on feedback.
• Collect and analyse data to support evidence-based decision making and continually improve programme outcomes.
• Develop operational frameworks, set key performance indicators, and help manage budgets and annual goals with the operations team.
• Use a strong data lens to identify on-ground challenges and advise the team on improvements.
• Actively gather user insights from field visits and data analysis to enhance the user experience.
• Collaborate closely with programme partners, operations teams, and stakeholders to deliver new launches and ensure smooth implementation.
• Contribute to building systems that support the scale-up of backyard poultry and other livelihood interventions for women farmers.

Requirements

• At least 3 years of experience in user research, UX design for products or service design, or developing operations for large field teams.
• Overall work experience of 2–7 years.
• Strong grasp of human-centred design methods, including qualitative research, prototyping, and iterative testing.
• Past experience in developing or managing operations for large teams, or service design, is highly desirable.
• Demonstrated project management skills and ability to influence stakeholders.
• Fluency in Hindi and English, with willingness to travel and stay in deep rural areas (up to 50% of the time).
• Experience with UI/UX design for offline operations or programmes is a plus.
• Ability to work collaboratively, embrace ambiguity, and maintain a bias for action and learning.

Benefits

• Opportunity to work on a high-impact programme that empowers women farmers and builds resilient rural livelihoods.
• Be part of a passionate, mission-driven team focused on ending poverty in India.
• Open, inclusive, and supportive work environment that values learning and growth.
• Flexible work hours and a generous leave policy.
• Medical insurance and a learning wallet for professional development.
• Regular opportunities for fieldwork, hands-on learning, and direct impact in rural communities.

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