Oxfam in Asia is seeking a creative agency to develop a powerful campaign on climate finance, focusing on the critical gap between available resources and the needs of vulnerable communities in Asia. Here are the key details:
Objective:
Address the disparity in climate finance, emphasizing the urgent needs of communities most affected by climate change.
Campaign Goals:
- Gather at least 20,000 petition sign-ups to urge governments to meet their climate finance commitments.
- Raise public awareness about climate finance and its importance for vulnerable communities.
Scope:
- The campaign is part of Oxfam’s global "Make Rich Polluters Pay" initiative, which holds wealthy nations and corporations accountable for their role in climate change.
- The selected agency will be responsible for creating a campaign that resonates across Asia, using both traditional and digital media channels.
- The focus will be on storytelling that highlights the real-world impact of climate change on communities in the region.
Target Audience: The campaign will aim to engage a diverse audience across Asia, particularly in regions most affected by climate change.
Role of the Agency:
- Develop compelling content that drives public engagement and action.
- Collaborate with Oxfam to ensure the campaign’s messages are aligned with the broader goals of the "Make Rich Polluters Pay" initiative.
- Utilize a mix of media strategies to maximize the campaign’s reach and impact.
This opportunity is ideal for creative professionals passionate about social justice and environmental issues. The agency chosen will play a crucial role in amplifying the voices of those most impacted by climate change and ensuring that their needs are met through adequate climate finance solutions.
Deadline: 6th September, 2024
