FIAPO
The Federation of Indian Animal Protection Organisations (FIAPO) is India’s leading network of animal protection groups. It works to support and strengthen grassroots animal rights efforts while advocating for policy changes.
About The Role
Location: Mumbai, Delhi, Bangalore
As the campaign’s Digital Lead, you’ll be responsible for everything in our digital ecosystem, from websites to SEO, data analysis, and beyond.
What You’ll Do
- Create and own the campaign’s digital ecosystem
- Develop and execute the campaign’s digital strategy, ensuring alignment with the campaign objectives, and working closely with other leads.
- Develop and execute a digital action plan and lead the day-to-day management of digital assets.
- Keep on top of emerging trends and features, and come up with data-driven recommendations for innovative tactics.
- Act as the day-to-day liaison between our in-house teams, APOs, and any external digital agency.
- Take charge of the website and microsites
- Work with the digital agency to pull together and maintain the main website, plus any microsites or landing pages, ensuring they’re visually compelling, user-friendly, and up-to-date.
- Collaborate with content and creative teams to ensure seamless functioning of interactive features, navigation, and engaging user journeys.
- Stay on top of SEO and analytics
- Ensure that all digital platforms are optimised for search engines, thereby improving visibility, ranking, and traffic.
- Work with the digital agency to set up analytics dashboards and track KPIs (e.g., conversions, bounce rates, time on site).
- Provide data-driven insights to refine our digital strategies and user acquisition funnels.
- Manage data, leads and CTA
- Manage databases, capturing and organising user info (from newsletter sign-ups, event registrations, etc.) in an actionable manner.
- Streamline data flow to enable personalised outreach, audience segmentation, and targeted CTA (call-to-action) strategies.
- Set up and optimise CTA channels, i.e. forms, downloads, sign-up pages, etc. to capture high-quality leads and supporters.
- Continually test and refine CTA designs, placements, and messaging to boost engagement and conversions.
- Run A/B tests on landing pages, CTA buttons, and user flows to discover what resonates best with our audience.
- Stay current on emerging tech (including AI-driven tools) and digital best practices, recommending fresh ideas to keep us ahead of the curve.
Who You Are
- You’re extremely passionate about animal welfare and rights, and keen to work on related areas like climate change and behaviour change.
- Working in the nonprofit sector is your long-term plan.
- You have demonstrable excellence in communications, and exceptional English language skills; you have a good command over Hindi and any other language.
- You thrive in high performance cultures, and can juggle multiple priorities with tight deadlines.
- You are excited about doing things differently, excited about adopting AI, and are extremely tech savvy. You like taking risks.
- You have high energy levels and contagious enthusiasm.
- You get the language of younger generations, and are on top of changing vocabulary and priorities!
What You Get
- The chance to work on an ambitious communications campaign that seeks to change the way India thinks - and acts - about animals
- Learn loads by collaborating with the best minds in non-profit and creative industries
- Forever get to say that you worked on the campaign that “got India talking about - and taking action for - animals!”
