Digital Marketing Specialist | ADHYAY
About ADHYAY
ADHYAY is an NGO dedicated to transforming programs across various sectors, including old age, healthcare, gender equity, education, and WASH. They collaborate with private institutions and government agencies to provide expert consultancy for social impact and offer CSR assistance. ADHYAY aims to drive meaningful change and create a lasting impact in society.
About the Role
ADHYAY is looking for a Digital Marketing Specialist to join their team. This is a full-time hybrid role based in Delhi, India. The Digital Marketing Specialist will be responsible for designing and implementing impactful digital campaigns to enhance the organization's outreach and engagement.
Responsibilities
- Develop and execute social media marketing strategies across multiple platforms.
- Implement digital marketing campaigns to promote ADHYAY's initiatives.
- Analyze web traffic and user engagement using web analytics tools.
- Optimize online marketing efforts through SEO, SEM, and paid advertising.
- Manage email marketing campaigns and CRM systems to enhance engagement.
- Collaborate with internal teams to develop communication strategies.
- Monitor and report on the effectiveness of digital campaigns, making data-driven improvements.
Qualifications
- Proficiency in Social Media Marketing and Digital Marketing.
- Expertise in Web Analytics and Online Marketing.
- Strong communication skills.
- Experience in developing and executing digital marketing strategies.
- Ability to analyze data and optimize campaigns for better engagement.
- Knowledge of SEO and SEM best practices.
- Experience with email marketing and CRM systems.
- Bachelor's degree in Marketing, Communications, or a related field.
