Executive Consultant/Social Media Marketing [CLOSED]

Swaniti Initiative

Swaniti Initiative works with state and local governments across South Asia, particularly in India, to strengthen public service delivery. The organisation supports Members of Parliament through initiatives like Supporting Parliamentarians in Analysis and Research in Constituencies (SPARC) and Leadership and Engagement Associate in District (LEAD). Swaniti’s core focus areas include climate and sustainability, social protection, and livelihood enhancement, aiming to improve scheme implementation and policy advisory across various constituencies and states.

About The Role

Role and Responsibilities

Content Creation & Management

• Develop, edit, and publish daily content to engage the target audience.
• Maintain a content calendar to ensure consistency across social platforms.
• Enhance company visibility by optimizing social media pages.

Analytics & Reporting

• Monitor and analyze KPIs like engagement rate, reach, and follower growth.
• Track metrics and provide regular reports with actionable insights.
• Stay updated on social media trends, tools, and best practices.

Collaboration & Communication

• Coordinate with departments to align social media efforts with organisational goals.
• Engage with external partners or influencers for campaigns or collaborations.

Campaign Management

• Plan and execute social media campaigns to promote events, initiatives, and partnerships.
• Respond promptly to comments, messages, and inquiries.
• Work on reputation management, engaging key players effectively.

Qualifications Required

• Bachelor’s or Master’s degree in Journalism, Communication, Marketing, or a related field.
• 2 to 5 years of experience in a similar role.

Skills and Attributes

• Proven experience in social media management.
• Proficiency across platforms like Instagram, LinkedIn, Twitter, Facebook, and YouTube.
• Strong verbal and written communication skills.
• Ability to work creatively within a team.
• Experience in managing video content production is a plus.

Swaniti Initiative values diversity and is an equal opportunity employer, encouraging applicants from all backgrounds.