Girl Effect

Girl Effect India is a dynamic arm of the internationally acclaimed Girl Effect organisation, dedicated to unlocking the power of adolescent girls through innovative media and technology. Established as an independent non-profit with a mission to break cycles of poverty and inequality, Girl Effect India actively engages millions of girls by connecting them to vital information that transforms their health, education, and livelihoods.

The organisation’s signature youth brand, Chhaa Jaa, offers trusted sexual health and career guidance through multiple channels including mobile platforms, social media, interactive chatbots, and engaging storytelling formats such as radio dramas and TV shows. These channels are designed with sensitivity and cultural context to meet girls where they are, ensuring accessibility and relevance.

Girl Effect India does not only work with girls but also involves adolescent boys, young men, and community influencers to create an enabling environment for social change. Collaborations with government ministries, corporate partnerships, and civil society strengthen the impact and sustainability of their programs.

Globally headquartered in London, with a commitment to equity and empowerment, Girl Effect combines scientific behaviour change methodologies with compelling media to motivate girls to see themselves differently, make informed choices, and demand services and opportunities. The approach is grounded in robust research and partnership-driven, ensuring programs are evidence-based and scalable.

The organisation’s work has reached over 62 million people across Africa and Asia, including substantial vaccination campaigns and educational initiatives. Girl Effect India continues to expand its footprint, driven by a passionate team focused on measurable impact and innovative engagement, positioning it as a leader in girls’ empowerment within India’s development landscape.