UNICEF
UNICEF works in some of the world's toughest places to reach disadvantaged children. Operating in 190+ countries, UNICEF is committed to ensuring the rights of every child, every day. For over 70 years, the organization has been working towards improving children's lives through health, education, protection, and nutrition.
About the Role
Position: Digital Paid Media (Social and Search) Consultant – Individual Giving
Duty Station: New Delhi
Contract Duration: 12 months
Closing Date: 31st March 2025
This is a delivery-based consultancy contract with a specific schedule. The consultant will be responsible for managing digital paid media strategies, ensuring donor acquisition and retention through paid channels. The role is largely remote, with occasional visits to the UNICEF office for meetings.
Key Responsibilities
- Develop and implement a paid media strategy for Google and Meta ads, with potential expansion to programmatic, DSPs, and affiliates.
- Optimize digital campaigns through data analysis, audience segmentation, and budget allocation.
- Conduct media audits and prepare reports on campaign performance.
- Recommend A/B testing strategies to improve donor acquisition and engagement.
- Collaborate with UNICEF’s local teams and agency partners to maximize fundraising efforts.
Qualifications and Skills
- Educational Qualification: MBA, M.Tech, or M.E. in Computer Sciences/Data Analytics.
- Experience: Minimum 5 years in paid media performance marketing, digital fundraising, or digital marketing.
- Hands-on experience with Google and Meta Ads, campaign optimization, analytics, and reporting.
- Knowledge of tools like Google Analytics 4, Google Tag Manager, and Facebook Ads Library.
- Preferred experience in managing international campaigns and familiarity with enterprise management platforms.
- Fluency in English is required.
Diversity and inclusion
UNICEF strongly encourages women, trans, non-binary, and gender-diverse candidates, as well as individuals from diverse backgrounds, including persons with disabilities, to apply.
