Location: New Delhi, India
Experience: Minimum 2 years in performance marketing, digital marketing, or paid media
Compensation: Competitive
WWF-India
WWF-India is one of the country's largest conservation organizations working to protect wildlife and nature. The team works across India to safeguard forests, rivers, species, and the communities that depend on them. Through research, on-ground programs, and public engagement, WWF-India helps build a future where people and nature live in balance. Read more about the organisation
Role
Support WWF-India's digital fundraising efforts by running and improving paid campaigns on Meta Ads, Google Ads, and other platforms. The role focuses on hands-on execution and offers strong learning in performance marketing and donor acquisition.
Responsibilities
- Run paid digital campaigns to bring in new donors and meet fundraising goals like cost per donation.
- Set up, monitor, and improve paid media campaigns across search, social, and display platforms.
- Build campaign structures with the right audience targeting, retargeting groups, and budget splits.
- Maintain campaign dashboards and share regular reports on key metrics and trends.
- Plan and run A/B tests on creatives, ad copy, and landing pages to improve conversions.
- Track campaign budgets and spend pacing across platforms.
- Work with internal teams, agencies, and partners to coordinate creative assets and execution.
- Research target audiences and stay updated on new platform tools and best practices.
- Support email campaigns, landing page updates, and user journey flows.
- Help with other digital fundraising tasks as needed.
Requirements
- Graduate or Post Graduate in Marketing, Communications, or a related field.
- Minimum 2 years of experience in performance marketing, digital marketing, or paid media.
- Hands-on experience running Meta Ads and Google Ads campaigns focused on conversions.
- Working knowledge of Google Analytics, Google Tag Manager, and audience profiling tools.
- Understanding of A/B testing and ability to turn data into clear insights.
- Strong writing and editing skills suited for digital channels.
- Good communication and coordination skills.
- Strong attention to detail and ability to manage multiple tasks at once.
- Willingness to learn and grow in a fast-paced team.
Benefits
- Hands-on experience managing real performance marketing campaigns.
- Exposure to digital fundraising and donor acquisition strategies.
- Clear growth path into campaign optimization, content, and funnel management.
- Supportive team culture focused on impact and learning.
- Competitive compensation in line with industry standards.
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