Precision Development

Precision Development (PxD) was established with a bold mission: to harness the power of technology and data to improve the lives of smallholder farmers, the backbone of rural economies in low- and middle-income countries. PxD recognises that millions of farmers lack access to timely, accurate advice that could significantly improve their productivity, incomes, resilience, and well-being. By bridging this gap, PxD helps build more prosperous and sustainable rural economies.

At the heart of PxD’s approach is simple but transformative logic: the right information, delivered to the right people, in the right way, at the right time can change lives. Whether it is guiding a farmer on appropriate seed use, fertiliser application, pest management, or market linkages, PxD provides data-driven, tailored recommendations at very low cost using digital platforms. This model has demonstrated some of the highest levels of cost-effectiveness in the international development sector.

PxD is also deeply committed to evidence. Every intervention is rigorously tested through randomised controlled trials (RCTs) and other research methods. This dual focus — improving lives while building the global evidence base — sets PxD apart. Learning and adaptation are built into its DNA, ensuring that programmes are not just impactful but also continuously improving.

Operating in Asia, Africa and beyond, PxD works in partnership with governments, donors, civil society, and the private sector to scale solutions. For example, its agriculture digital extension platforms reach millions of farmers, often blending behavioural insights with low-cost technology to maximise adoption and benefit. Partnerships with governments ensure these solutions can scale sustainably, extending their impact well beyond pilot projects.

The organisation also functions as a learning platform for innovation in digital public goods, rural livelihoods, and climate-smart agriculture. By combining cutting-edge research, deep field understanding, and strong partnerships, PxD ensures that its work creates real value for those who need it the most.

In a world where agriculture faces climate risks, market volatility, and growing food insecurity, PxD’s mission has never been more urgent. Through digital innovation grounded in evidence, it enables farmers to improve their incomes while protecting both their natural environments and their future generations.