Location: Hyderabad
Experience: 2-4 years in in campaign planning, digital marketing, community engagement
Compensation: Competitive
Closes on: Nov. 20, 2025
WASSAN
Founded in 1996, WASSAN works to transform India's rainfed regions by strengthening watershed development and building resilient livelihoods for smallholder farmers. Based in Hyderabad with a team of over 400, the organisation combines ground-level implementation with policy advocacy across 14 states. Their work spans natural farming, indigenous poultry systems, innovative farm machinery, and millet promotion in tribal areas. WASSAN partners with state governments and anchors national networks, creating pathways to prosperity for communities dependent on rain-fed agriculture whilst ensuring ecological security.
Role
WASSAN is seeking a creative communicator to lead brand storytelling for Millets Naari, translating grassroots impact into compelling content that builds consumer trust and engagement.
Responsibilities
- Develop and manage a comprehensive content calendar for social media, ensuring the release of 4 posts and 1 behind-the-scenes reel weekly
- Write engaging and persuasive copies for social media platforms, blogs, WhatsApp campaigns, and product catalogues to effectively communicate the brand's value
- Coordinate and execute festival campaigns (Makar Sankranti, Ugadi, Raksha Bandhan, Diwali) to drive seasonal sales and customer engagement
- Design and produce marketing collaterals needed for campaigns and regular communication, ensuring alignment with brand identity
- Build and update the WhatsApp Business catalogue, managing customer queries and engagement to enhance customer experience
- Support website content development, focusing on crafting compelling brand stories, product descriptions, blogs, and customer testimonials
- Document and translate Women Self-Help Group (WSHG) stories into powerful brand narratives that resonate with consumers
- Track and analyse communication KPIs, including social media engagement, campaign reach, website visits, and sales leads to optimise communication strategies
Requirements
- Bachelor's degree in Communications, Journalism, Marketing, or a related field
- Strong writing and storytelling skills, with proficiency in English and Telugu/Hindi preferred
- Familiarity with social media management tools (e.g., Meta Business Suite, Buffer) and a strong understanding of digital marketing analytics
- 2–4 years' experience in campaign planning, digital marketing, or community engagement preferred
- Familiarity with designing software like Canva, Corel Draw, etc., to create visually appealing marketing materials
- Ability to translate grassroots stories into compelling consumer-facing content that aligns with brand values
- Strong interpersonal skills and comfort in coordinating with SHGs, institutional buyers, and urban customers
Benefits
- Competitive compensation package commensurate with qualification and experience
- Opportunity to work with a respected network organisation engaged in meaningful rural development work across multiple states, contributing to transformative change in India's rainfed regions
Apply
WASSAN is an equal opportunity employer and strongly encourages women to apply.
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