Magic Bus India Foundation
Magic Bus is a leading NGO in India, transforming education and skilling opportunities for young individuals from underprivileged backgrounds. Founded in 1999 in Mumbai, Magic Bus has grown to be among the top five NGOs in the country. Our mission is to empower adolescents to complete their secondary education and equip youth with skills for meaningful employment.
Through our collaborative approach, we work with parents, communities, and local institutions to create a strong support network for young individuals. Our programs focus on life skills education, employability training, and educational enhancement.
About The Role
Role: Website and Campaign Marketing Specialist
Location: Thane, Maharashtra
We are looking for a skilled Digital Marketing Specialist to join our team. The ideal candidate will be responsible for website management, campaign performance analysis, and the development of engaging email and newsletter templates. This role demands technical expertise, creativity, and an analytical mindset to enhance our digital presence and engagement.
Key Responsibilitiess
Website Updates
- Develop and maintain new landing pages.
- Update organizational overview data.
- Regularly refresh content, including success stories, blogs, and news.
- Ensure the home page banner is up-to-date and engaging.
- Maintain and update the XML Sitemap and ROR.
- Keep the URL list up-to-date.
- Manage and update the Robots file.
- Monitor and update indexed pages in Google Search.
- Promptly remove expired and unwanted URLs from Google Search.
Analytics & Reporting
- Analyze website traffic and generate detailed reports.
- Track user behaviour and provide insights.
- Monitor and report the performance of the top 5 pages.
- Generate Google Search Console reports and suggest improvements.
- Conduct SEMrush analysis and provide actionable recommendations.
Paid Campaigns
- Develop and present comprehensive campaign reports.
- Drive lead generation and engagement metrics.
- Monitor ad quality, relevance, and spending efficiency.
- Analyze audience reach, impressions, and engagement.
Emailer/Newsletter Development
- Develop and maintain multiple email and newsletter templates using an Email Marketing tool.
Qualifications
Required:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing, including website management, analytics, and paid campaigns.
- Proficiency with tools such as Google Analytics, Google Search Console, SEMrush, and Netcore.
- Strong understanding of SEO, SEM, and web traffic metrics.
- Excellent analytical, organizational, and multitasking skills.
- Strong communication and interpersonal skills.
- Ability to work independently and as part of a team.
Preferred:
- Experience with content management systems (CMS).
- Basic knowledge of HTML/CSS and web development.
- Familiarity with email marketing best practices.
- Experience with Google Ads is a plus.
How to Apply
Interested candidates can apply by sending their resume and a cover letter detailing their experience and qualifications to vishal.shikhare@magicbusindia.org.
Subject line: Digital Marketing Specialist Application
Magic Bus is an equal opportunity employer and welcomes applications from all qualified candidates. While we appreciate all applications, only shortlisted candidates will be contacted for an interview.
