Team Leader: Digital Outreach

Nayi Disha

Nayi Disha is a progressive non-profit that leverages technology to support families affected by Autism and other intellectual disabilities (IDD). Since 2015, they have built a credible platform, reaching over 6,00,000 people across India and nurturing a growing community of 58,000+ families. Their mobile-first, multilingual platform provides essential resources, support, and engagement opportunities.

About the Role

Job Title: Team Leader – Branding & Marketing (Social Media)
Location: Work from Home (WFH) / Virtual
Reports to: Founder Director
Travel: As needed

Nayi Disha is looking for a Team Leader – Digital Outreach to develop and execute digital marketing strategies. This role will focus on enhancing Nayi Disha’s online presence, community engagement, and brand reputation.

Key Responsibilities

Social Media & Content Management

• Lead social media campaigns in collaboration with project managers.
• Maintain and enhance Nayi Disha’s digital presence, ensuring brand consistency.
• Plan and execute live sessions and webinars.
• Create and manage a content calendar with engaging posts, videos, and reels.
• Develop community-driven campaigns like "Everyday Hero" and "Celebrating Caregiver" to highlight real-life stories.

Brand & Reputation Management

• Ensure consistent brand messaging across digital and offline platforms.
• Assist in creating brand assets, promotional materials, and templates.
• Monitor online reputation and engage effectively with queries, comments, and feedback.

Content Development & Analytics

• Develop engaging content, including videos, for awareness and engagement.
• Optimize content using SEO strategies, hashtags, and keywords.
• Track and analyze social media performance and generate monthly reports.

Website & Stakeholder Engagement

• Drive traffic to Nayi Disha’s website using digital marketing strategies.
• Improve SEO and SEM performance for better visibility.
• Collaborate with web developers and content teams for a user-friendly digital experience.
• Build and maintain a database of influencers, bloggers, and stakeholders to strengthen outreach.

Performance Monitoring

• Measure and report the effectiveness of digital campaigns.
• Monitor campaign ROI and optimize content strategies.
• Provide insights and recommendations for improving outreach and engagement.

Desired Profile

Knowledge & Skills:

• Expertise in digital marketing tools, SEO, and social media strategies.
• Strong analytical skills for tracking performance and optimizing campaigns.
• Ability to create engaging content (videos, reels, blogs, graphics).
• Proficiency in social media management tools, Canva, and Adobe Suite is a plus.
• Strong stakeholder management and networking skills.
• Excellent written and verbal communication, with an empathetic approach.

Experience:

• 5+ years of experience in social media management, branding, and digital marketing.
• Prior experience in the non-profit or social sector is an advantage.
• Experience in donor engagement and reporting is a plus.

Find the Detailed Job Description here: