About Transitions Research
Transitions Research is dedicated to driving sustainable transitions by bridging knowledge gaps and fostering actionable solutions. Our People’s Urban Living Lab (PULL) initiative focuses on empowering mid-sized cities in India to become pioneers in the country’s net-zero transition. With India’s rapidly growing urban population, these cities play a crucial role in adopting socio-technical innovations across sectors like energy, buildings, mobility, and business. However, a lack of capacity and technical know-how presents major barriers to achieving net-zero goals.
Through PULL, we support urban decision-makers by providing strategies that close knowledge gaps, with a special emphasis on driving demand for net-zero solutions and sustainable lifestyles. Our work ensures that as cities grow, they avoid carbon lock-in and transition toward a climate-resilient future.
Role Overview
As a Social and Behavioural Change Communication (SBCC) Designer, you will play a vital role in designing and implementing impactful multi-channel campaigns that promote low-carbon lifestyles and sustainable behaviours. Working closely with behavioural scientists, domain experts, and community stakeholders, you will develop interactive, digital, and physical initiatives that translate behavioural insights into actionable climate action campaigns.
Key Responsibilities
- Design and execute behavior-driven campaigns to promote sustainable habits (e.g., household waste segregation, rooftop solar adoption).
- Apply behavioral science principles (e.g., nudges, choice architecture, green defaults) to campaign strategies.
- Develop engaging visuals and communication materials using Adobe Creative Suite and other design tools.
- Implement multi-channel campaigns (digital, physical, interactive) including social media, community engagement tools, and on-ground interventions.
- Analyse behavioral data and campaign metrics to refine strategies and improve impact.
- Collaborate with domain experts, local communities, and stakeholders to ensure effective campaign execution.
- Adapt messaging for diverse audiences using strong storytelling and communication skills.
Eligibility Criteria
Ideal Candidate Profile:
- Master’s degree in Behavioral Science, Communication Design, Social Psychology, or related fields.
- 2–3 years of experience in social and behavioral change communication, campaign design, or similar roles.
- Strong understanding of behavioral science frameworks and their real-world applications.
- Proficiency in Adobe Creative Suite and experience in data-driven campaign optimization.
- Passion for climate action, sustainability, and urban development.
- Strong interpersonal and cross-functional collaboration skills.
How to Apply
This is a contractual position for 1 year. Interested candidates should submit the following:
- Resume
- Cover Letter
- Portfolio/Work Sample (Examples of past campaigns, designs, or projects that showcase the candidate’s ability to apply behavioural insights creatively. This may include posters, social media content, interactive designs, digital or physical campaigns, or user-centered research outcomes.)
