Call for Case Studies: Social Marketing Contributions to the UN Sustainable Development Goals
Special Collection Overview
The Social Marketing Quarterly (SMQ) is delighted to announce a call for high-quality case studies that demonstrate the impactful application of social marketing in advancing the United Nations Sustainable Development Goals (SDGs). This special collection aims to highlight successful programs and initiatives that have utilized social marketing strategies to make significant contributions to the SDGs, showcasing both the benefits and challenges encountered, as well as the lessons learned for future endeavors.
What We’re Looking For
We invite researchers and practitioners to submit case examples of programs that have specifically targeted one or more of the UN SDGs through the use of social marketing. The case studies should provide clear evidence of impact, detailing how social marketing strategies have been employed to achieve positive outcomes. Contributions should focus on:
- Impact: Clearly demonstrate how the program or initiative has contributed to the achievement of specific SDG targets.
- Lessons Learned: Share insights into what worked well and what challenges were encountered, with a view to informing future efforts.
- Potential for Scaling: Discuss the potential for upscaling or replicating the program in other contexts or regions.
Areas of Interest
While submissions may focus on any of the 17 SDGs, we particularly encourage case studies that address the following:
- Good Health and Well-being (SDG 3): Programs that promote health equity, improve health outcomes, or support mental health.
- Quality Education (SDG 4): Initiatives aimed at increasing access to education or improving educational quality, particularly for marginalized groups.
- Gender Equality (SDG 5): Efforts that promote gender equality, combat gender-based violence, or empower women and girls.
- Clean Water and Sanitation (SDG 6): Projects focused on increasing access to clean water, improving sanitation, or promoting hygiene practices.
- Climate Action (SDG 13): Campaigns addressing climate change mitigation or adaptation.
Submission Guidelines
- Format: Authors are encouraged to follow the SMQ’s template for reporting case studies, which includes sections on context, strategy, implementation, results, and lessons learned.
- Deadline: 31 Aug 2024
Why Contribute?
This special collection will not only provide a platform to showcase the effectiveness of social marketing in achieving the SDGs but will also contribute to the broader knowledge base by highlighting the practical lessons learned from these initiatives. Your contribution could help shape future programs and policies, ensuring that social marketing continues to play a vital role in global efforts to achieve the SDGs.
About Social Marketing Quarterly (SMQ):
SMQ is a leading peer-reviewed journal that publishes research and practice-based articles in the field of social marketing, offering insights into how marketing techniques can be effectively applied to promote social good.
