Growth Marketing Associate | Project Tech4Dev | ₹10-12 LPA

Project Tech4Dev

Project Tech4Dev builds and supports technology that nonprofits can actually use. Its best known product is Glific, an open source WhatsApp platform that lets organisations reach and serve the communities they work with at scale. The team works with nonprofits across India, helping them move from paper and phone calls to tools that fit how they already work. The focus is on making good technology reachable for organisations that do not have large budgets or in-house tech teams. This role sits within Project Tech4Dev's Glific marketing function, which brings new nonprofit organisations to the platform and helps them understand what it can do for them.

Role

This is a hands-on growth marketing role that sits between marketing, data and go to market for a SaaS platform. You will work closely with the Glific Sales team to find growth opportunities, test marketing ideas, understand what is driving demand, and keep improving the acquisition funnel. You will also spend time with nonprofit organisations and the wider social impact ecosystem, learning how NGOs find, judge and adopt technology, and turning that learning into marketing that fits their reality. You will have real ownership: taking a growth question from hypothesis to execution to measurement, and deciding what to try next.

Responsibilities

• Own top and mid of funnel growth targets and track progress against them.
• Research NGO networks, sectors, communities and channels, and help refine Glific's ideal customer profile and audience segments.
• Develop and test hypotheses about audiences, channels, messaging and acquisition.
• Plan and run experiments across paid, organic, email, social, content and partnership channels, including A/B tests.
• Execute and optimise campaigns on Google Ads, LinkedIn Ads, Meta and other paid channels, plus WhatsApp-based acquisition and engagement.
• Analyse campaign performance, lead quality and conversion, and recommend what to scale, change or stop.
• Identify high-intent keywords, content opportunities and gaps in Glific's search presence.
• Prioritise and carry out SEO and website improvements, and monitor indexing, search visibility and their effect on traffic quality.
• Track performance across the funnel, from traffic and leads to MQLs and conversions, using GA4, Search Console, CRM data and spreadsheets.
• Study landing pages, forms and lead journeys to find friction and drop-offs, then run experiments to improve conversion.
• Work with Sales to understand lead quality and strengthen nurturing and automation.
• Create case studies, use-case content and other assets that support demand generation and sales conversations.

Requirements

• 3 to 5 years of experience in growth marketing, demand generation, digital marketing or performance marketing for a SaaS or software platform.
• Strong written and verbal communication, with the ability to turn complex technology and social impact ideas into clear, compelling messaging.
• Experience using digital channels such as search, social media, email and WhatsApp for audience growth, engagement or lead generation.
• Strong grounding in performance marketing and paid acquisition.
• Strong grounding in SEO and content-led growth.
• Working knowledge of email marketing and conversion optimisation.
• Comfort with marketing analytics and attribution across the funnel.
• Hands-on experience with GA4 and Google Search Console, Google Ads, LinkedIn Ads or Meta Ads
• Experience with a CRM or marketing automation platform.
• Ability to work with funnel data: analysing CPL, conversion rates and lead quality, spotting trends, and turning them into campaign decisions.
• Experience designing experiments, A/B tests or other growth initiatives.
• Ability to connect marketing activity to business outcomes rather than reach or engagement alone.
• Comfortable using AI and technology to improve marketing workflows, experimentation, content development and campaign performance.
• Strong ownership, curiosity to learn, and a bias towards action.

Benefits

• Group medical insurance for you and eligible dependents.
• Group personal accident insurance for you.
• Paid time off and sick leave, plus public holidays as per the organisation's annual calendar.
• Gratuity, payable as per applicable law and over and above your fixed CTC.
• Learning and development support.
• Support towards home office setup and a monitor, as per policy.
• A remote-first way of working across the organisation.
• A company-issued laptop for the duration of employment.

Apply

Check your fit for the role and receive the apply link in your mailbox

Follow our WhatsApp Channel to get notified about the latest jobs.