Executive – Digital Marketing in Hyderabad | Nirmaan Organization

Nirmaan Organization

Nirmaan Organization is a nonprofit that works with young people and low income communities across India, with its head office in Hyderabad. Its programmes focus on education and on helping people build a livelihood, and it reaches students, families and first generation learners who would otherwise have few places to turn. The work depends on people hearing about it, joining it and supporting it, which is why the way Nirmaan speaks online matters. This role sits within Nirmaan's Communication and Story Telling team, which carries the organisation's work to the public through digital channels.

Role

Nirmaan is looking for an Executive - Digital Marketing to run its digital campaigns, grow its presence online and keep its audience engaged. You will plan and publish content across social media and other online platforms, keep campaigns moving day to day, and watch the numbers closely enough to say what worked and what did not. This is a hands on role for someone who enjoys both making content and measuring it.

Responsibilities

• Execute digital marketing campaigns across social media and other online platforms.
• Plan a content calendar and publish posts on schedule.
• Manage digital content across the organisation's channels and keep it current.
• Build audience engagement by responding to comments, messages and conversations.
• Run performance marketing activity and keep spending within the set budget.
• Coordinate campaign activities from brief through to publishing.
• Monitor campaign performance across channels using analytics tools.
• Prepare digital marketing reports and share what the numbers show.
• Test different creatives, headlines and audiences to improve results.
• Work with programme teams to turn their work into content people want to read.
• Keep records of campaign assets, budgets and results so past work can be reused.

Requirements

• Bachelor's degree in Marketing, Communications or a related field.
• 2 to 3 years of experience in digital and performance marketing.
• Experience running campaigns on social media platforms.
• Working knowledge of performance marketing, including paid campaigns and budgets.
• Ability to manage digital content end to end, from writing to publishing.
• Comfort with analytics tools and reading campaign data.
• Ability to prepare clear reports that a non technical reader can follow.
• Good written communication in English.
• Organised, able to run several campaigns at once and meet deadlines.
• Proactive, able to spot what needs doing without being told each time.
• Willing to work from the Nirmaan head office in Hyderabad.

Benefits

• Work on campaigns that carry the story of education and livelihood programmes to a wide audience.
• Ownership of digital channels rather than a narrow slice of one.
• Close work with programme teams, so you see the work behind the content.
• A communications team where writing, design and marketing sit together.
• Room to grow into wider communications and brand work.

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