Manager – Marketing and Communications in Chennai | Bhumi | ₹12-14 LPA

Bhumi

Bhumi is one of India's largest youth volunteer movements, working to give children a fair chance at a good education. Its programmes bring young people into schools and communities, where they support learning, confidence and life skills. The Bhumi Fellowship is a professional programme that develops young people into change leaders who help schools work better as a whole system. By 2035, 400 change leaders will have reached over 3 million children across India.

Role

Bhumi is looking for a strategic and creative marketing and communications leader to grow the Bhumi Fellowship into one of India's most aspirational youth leadership opportunities. You will build the brand among young, purpose-driven audiences, run insight-led campaigns that bring in strong applicants, and use AI-enabled marketing tools, automation and data to widen reach and improve conversions. You will work closely with the programme, partnerships and leadership teams to grow the Fellowship's reach and influence.

Responsibilities

• Build and strengthen the Bhumi Fellowship brand among youth audiences through fresh marketing and communication initiatives.
• Design and monitor online and offline recruitment campaigns that attract high-quality Fellowship applicants.
• Provide on-field direction for storytelling content, including videos, testimonials and impact stories that show the Fellowship journey honestly.
• Manage the Fellowship marketing budget and improve return on investment and campaign efficiency year on year.
• Mentor the Fellowship marketing team and hold it to ambitious marketing and recruitment goals.
• Oversee marketing materials, digital content, campaign assets and press releases so messaging stays consistent and high quality across platforms.
• Lead the social media strategy to grow the Fellowship's visibility and engagement.
• Work with Fellows, alumni and programme teams to capture and share their stories and experiences.
• Analyse campaign performance using data and analytics, and share insights and recommendations with leadership regularly.
• Identify new growth channels, partnerships and approaches that expand the Fellowship's reach.
• Use AI-driven marketing tools and automation to improve personalisation, efficiency and campaign results.

Requirements

• Bachelor's or Master's degree in Marketing, Journalism, Business, or a related field
• 5 to 8 years of experience in marketing or communications
• Prior experience working or volunteering with NGOs
• Strong copywriting and content creation skills across traditional and social media channels
• Good understanding of web analytics, digital marketing, and social media marketing
• Ability to use AI-driven marketing tools and automation to improve efficiency and campaign results
• Excellent written and verbal communication skills
• Good verbal communication skills in Tamil
• Familiarity with performance-driven marketing measurement frameworks
• Strong storytelling ability and experience building a brand through consistent content
• Comfortable with technology and marketing tech tools
• Willingness to work with people from different cities and backgrounds across Bhumi's network
• Strong project management skills to handle multiple projects at once
• Proven experience building and running marketing strategy

Benefits

• Opportunity to shape the brand of a program working toward impacting 3 million children by 2035
• Chance to lead storytelling, campaigns, and a marketing team at scale
• Work closely with program, partnerships, and leadership teams
• Competitive compensation based on profile

Apply

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