Manager – Marketing and Communications in Chennai | Bhumi | ₹12-14 LPA

Bhumi

Bhumi is one of India's largest youth volunteer movements, working to give children a fair chance at a good education. Its programmes bring young people into schools and communities, where they support learning, confidence and life skills. The Bhumi Fellowship is a professional programme that develops young people into change leaders who help schools work better as a whole system. By 2035, 400 change leaders will have reached over 3 million children across India. This role sits within Bhumi's Fellowship marketing and communications function, which builds the Fellowship's brand and brings in each new group of Fellows.

Role

Bhumi is looking for a strategic and creative marketing and communications leader to grow the Bhumi Fellowship into one of India's most aspirational youth leadership opportunities. You will build the brand among young, purpose-driven audiences, run insight-led campaigns that bring in strong applicants, and use AI-enabled marketing tools, automation and data to widen reach and improve conversions. You will work closely with the programme, partnerships and leadership teams to grow the Fellowship's reach and influence.

Responsibilities

• Build and strengthen the Bhumi Fellowship brand among youth audiences through fresh marketing and communication initiatives.
• Design and monitor online and offline recruitment campaigns that attract high-quality Fellowship applicants.
• Provide on-field direction for storytelling content, including videos, testimonials and impact stories that show the Fellowship journey honestly.
• Manage the Fellowship marketing budget and improve return on investment and campaign efficiency year on year.
• Mentor the Fellowship marketing team and hold it to ambitious marketing and recruitment goals.
• Oversee marketing materials, digital content, campaign assets and press releases so messaging stays consistent and high quality across platforms.
• Lead the social media strategy to grow the Fellowship's visibility and engagement.
• Work with Fellows, alumni and programme teams to capture and share their stories and experiences.
• Analyse campaign performance using data and analytics, and share insights and recommendations with leadership regularly.
• Identify new growth channels, partnerships and approaches that expand the Fellowship's reach.
• Use AI-driven marketing tools and automation to improve personalisation, efficiency and campaign results.

Requirements

• Bachelor's or Master's degree in marketing, journalism, business or a related field.
• 5-8 years of experience in a marketing or communications role.
• Prior experience of working or volunteering with NGOs.
• A proven track record of building and running marketing strategy.
• A creatively curious mind with a flair for copywriting and content creation for both traditional and social media channels.
• Good understanding of web analytics, digital marketing and social media marketing.
• Ability to use AI-driven marketing tools and automation frameworks in day-to-day work.
• Comfort with current measurement frameworks for performance-driven marketing.
• Expert written and verbal communication skills in English.
• Good verbal communication skills in Tamil.
• Strong storytelling ability, with the discipline to build a brand through consistent content.
• Tech savvy, with knowledge of the marketing tech stack seen as a plus.
• Strong project management skills, with the ability to run several projects at once.
• Willingness to work in a multicultural environment and collaborate with volunteer coordinators in the cities where Bhumi works.
• Candidates should be under 40, able to commit to a minimum of three years, and available to join immediately.

Benefits

• Ownership of the brand and growth of a national youth leadership programme.
• The chance to shape how 400 change leaders reach over 3 million children by 2035.
• Designation of Manager or Senior Manager based on your profile, with pay of ₹12-14 LPA.
• Base in Chennai (preferred) or Bengaluru, with remote working possible.
• A mission-driven team culture, reporting to the Senior Manager for Marketing and Communications.

Apply

Interested candidates can aplly through the link given below

Apply

Follow our WhatsApp Channel to get notified about the latest jobs.