Manager – Retail Partnerships in Kolkata | Child Rights and You - CRY

Child Rights and You - CRY

Child Rights and You (CRY) is one of India's most trusted organisations working so that every child can have a happy, healthy childhood, whatever their gender, caste or family income. It was started in 1979 by Rippan Kapur, and works to make sure children can live, learn, grow and play in safe and caring places. Over more than four decades, CRY and its project partners have worked with parents and communities across 22 states in India, reaching over 4.7 million children from underprivileged families. The work combines close ground-level engagement with advocacy and public awareness so that change lasts. This role sits within CRY's individual partnerships and resource mobilisation function, which builds the everyday giving that funds this work.

Role

This role builds steady ways for ordinary people to support children's rights through the brands and platforms they already use. You will find and sign up retail partners, both shops and online platforms, so that giving becomes part of shopping, checkout and loyalty points. You will work with the communications team to turn each partnership into a campaign that raises funds and also spreads the word about children's rights.

Responsibilities

• Build lasting channels for retail donor acquisition across online and offline partners.
• Identify, approach and secure fundraising tie-ups with retail businesses, outlets and malls.
• Set up collaborations with digital and e-commerce platforms, loyalty and redemption point partners.
• Design partnership models such as donation at checkout, a share of sales, points redemption and co-branded campaigns.
• Research retail trends and spot new partnership opportunities.
• Prepare partnership proposals and presentations that clearly show the cause and the offer.
• Represent CRY at industry forums, conferences and networking events.
• Build annual partnership pipelines and revenue forecasts.
• Work with the communications and creative teams to design and run fundraising campaigns, then track and improve how they perform.
• Manage relationships with partners through regular contact, updates and campaign renewals.
• Coordinate in-store visibility and cause messaging during on-ground activations.
• Track results such as new partnerships, revenue raised, customer participation, conversion rates, partner retention and return on investment, and prepare monthly and quarterly reports.
• Make sure every fundraising activity follows legal, ethical and internal compliance standards, with proper agreements and documentation.

Requirements

• Bachelor's degree in Business Administration, Marketing, Fundraising, Sales or a related field.
• A Master's degree is preferred.
• 5 to 8 years of experience in business development, partnerships, fundraising, retail or corporate alliances.
• A proven record of building strategic partnerships and meeting revenue targets.
• Experience working with retail brands, FMCG, banking or consumer businesses is an advantage.
• Willingness to explore many different platforms for retail donation tie-ups.
• Ability to write clear proposals and present confidently to senior partners.
• Comfort with numbers, including pipelines, forecasts and campaign performance data.
• Strong relationship skills and the patience to keep partners engaged over time.
• Good written and spoken communication.
• Ability to work closely with marketing, communications and creative colleagues.
• Care for children's rights and the ability to speak about the cause with warmth and honesty.
• Willingness to travel for partner meetings, events and on-ground activations.
• This is an on-site, full time role based in Kolkata.

Benefits

• Work with one of India's best known child rights organisations, with more than four decades of credible work behind it.
• Ownership of a growing area of fundraising, with the freedom to shape new partnership models.
• Exposure to senior leaders across retail, FMCG, banking and digital platforms.
• Close teamwork with communications and creative colleagues on visible national campaigns.
• The chance to see your work turn into real support for children in 22 states.

Apply

Interested candidates can send their updated resume to the mail below, mentioning the post applied for in the subject line.

Email: [email protected]

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