Social Media Executive – Communications in Mumbai | Arpan | ₹3.6-6 LPA

Arpan

Arpan is a globally recognised, award-winning non-profit dedicated to eliminating Child Sexual Abuse (CSA) in India. Based in Mumbai, with a team of over 150 dedicated professionals, Arpan is India's largest non-profit providing CSA Prevention and Intervention services for both children and adults. As a thought leader in CSA Prevention and Intervention, Arpan drives policy and systemic change at the local, state, and national levels through advocacy and research. Since 2007, Arpan has impacted over 20.3 million children and adults. This role sits within the Communications team, reporting to the Manager, Communications, as part of Arpan's efforts to build a strong digital presence for a complex and often unacknowledged social issue.

Role

The Social Media Executive will be responsible for raising awareness on the complex and unacknowledged issue of child sexual abuse through digital platforms. This role gives a unique opportunity to build a digital presence for a social cause, as Arpan looks to establish itself as a leader in the online space within the still-evolving social sector.

Responsibilities

• Manage all social media channels, including response management, to sustain an engaging audience experience
• Innovate, create, visualise, and design posts in collaboration with the design and leadership teams
• Research and analyze social media trends, ad revenue, and web visitor data to improve presence and campaign efficacy
• Implement social media strategies across all online platforms
• Create engaging content to promote the overall brand through social media channels
• Collaborate with internal teams to design digital content strategy
• Measure and report performance of digital marketing campaigns against ROI and KPIs
• Reach out to influencers and celebrities for collaboration
• Monitor and develop reports on competitor activity within the social media space
• Shoot photos and videos for social media posts and field work coverage (within Mumbai)
• Manage advertising across all social media platforms

Requirements

• MMS/BMM in Marketing & Communications, or Graduate with relevant experience
• 3-5 years of relevant experience
• Familiarity with all social media platforms (YouTube, LinkedIn, Instagram, Twitter, Facebook)
• Experience in content creation/social media campaigns for non-profit organizations
• Web proficiency, copywriting, and content creation skills
• Skills in shooting photos and videos
• Basic design skills
• Excellent written, verbal and analytical skills

Benefits

• Salary of ₹30,000-50,000/month, based on experience
• Travel reimbursement and therapeutic allowance
• Unique opportunity to build the digital presence of a leading NGO working on a critical, underrepresented social issue
• Creative, high-ownership role combining content strategy, design, and campaign management

Apply

Interested candidates can apply through the form below.

Form

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